Check out the new book by one of our favorite authors Peter Psichogios

Leading from the Front Line: Learn How to Create Exceptional Customer Experiences.

Click here to learn more about Peter's new book!

How Do You Measure Value?

Value is an interesting and sometimes tricky thing to play with, I like to approach my work considering what a fair exchange of value for all parties might look like. I was contacted this week about speaking at an event which people pay several hundred £££ to attend. All was going well until I enquired about budget to fund speakers. ‘We don’t pay our speakers’, came the reply.

Not the first time I’ve heard this, and in the absence of money, I ask about ‘a fair exchange of value’ instead, and what the promoter thinks that might look like. In this case, and in nearly all others, this question brings forth a stumbling reply leading quickly to awkward silence. The event promoter cannot come up with an answer. I appreciate I may be putting them on the spot, but if as the event promoter/owner you do not know/cannot articulate what value you can create/cocreate for any/all stakeholders, then in the absence of £££ you’re asking for unpaid volunteers, aren’t you? As a friend in my network says, ‘value is subjective’, and that doesn’t mean we shouldn’t consider it – trickier though it may be to manifest it.

How do you measure value?

More on this subject here, courtesy of Mr Godin

Link to original post

0 Comments

Leave a reply

©2016 Human Capital League Your business online - made simple!

Log in with your credentials

or    

Forgot your details?