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How Do Humans Add Value?

Let’s face it.

Many jobs have already been displaced by a robot, an app or a computer terminal.

Technology cannot be stopped.

The quest for productivity and efficiency will ensure that technology continues to proliferate in every facet of our professional and personal lives.

Whether you are a leader or an individual contributor, figuring out how your value proposition remains relevant is going to be critical for your ongoing survival.

Just like many other cycles in business, the integration of technology is going to require, and in fact demand, the contextualization from human beings.

If you want to have a business, a team or an individual reputation for creating value, I believe one of the most important competencies is the ability to create personalized, authentic and friendly interactions.

We all know that we can pretty much acquire any product or service through our web browser or an app.

So, how do humans add value?

I think the way your company, your team and you can create value is by delivering personalized friendly, hassle-free experiences.

To do that requires that your company, your team and you individually manage all the trivia.

What I mean by trivia are the things that often times your organization, your team and you view as inconsequential or not important to the customer interaction and experience.

To create a differentiated customer experience requires passionate attention to every detail.

Humans add value by personalizing.

In my next blog I will share the “Seven Principles of Personalization” and how to win in the new personalization economy.

Stay tuned!


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