by Traci Pesch
Recognize This! – LeBron’s latest Nike commercial offers three powerful lessons on what we do, why we do it, and how we deliver results.
I work out of Cleveland, OH. I am Cleveland born, Cleveland bred, and very Cleveland proud. (Just ask any of my colleagues. I’m now infamous for always introducing “Cleveland Rocks” into any opportunity.) Like most Clevelanders, I was excited to hear LeBron – King James – was coming home. And that was good enough.
Then, the Nike “Together” commercial hit. Have you seen it? Watch it here (email subscribers, click through):
There is so much power in this, but some of my favorite clips from LeBron are below.
What we do.
“This is our city. We’ve got to do it for Cleveland. Every single night. Every single practice. Every single game. We’ve got to give it all we’ve got. We’ve got to do it for this city.”
We work hard. We give it our all. We deliver on the promises we make to our colleagues, to our customers, to our company.
Why we do it.
“They are going to support us, man, but we’ve got to give all it back to them. The toughness we have on this court is going to come from them – the whole city of Cleveland. It’s time to give them something special.”
We do this because others have worked hard for us. We repeat the behaviors we’ve seen in others, and give it back tenfold.
How we do it.
“Hard work. Together. TOGETHER.”
We are able to do all of this because we do it together. Even with star high-performers, the entire team must work together to achieve success.
Applying this at work with social recognition.
Managers and employees alike have the opportunity to shape their company’s culture and get everyone aligned with the core values and drivers of success. If everyone feels “all in together” the collective power of that belief can have significant positive results.
To make that happen, hold everyone accountable for the business goals; recognize each other for contributions, achievements and successes aligned with the goals; provide these recognition moments in a timely and frequent manner to optimize reinforcement and up-level the entire team and organization.
Share the burden, share the success. “Hard work, together” is the story of the Power of Thanks at work.
How do you work?
