When it comes to promoting your personal brand, a picture is worth a thousand words. We recently created an infographic at Careers Done Write depicting the results of a survey we completed. It doubles as an awesome branding tool to let job seekers know, not only what we are about, but what other professionals have experienced when purchasing career services. (Click image below article.) You can use graphics to promote your professional brand too.
Whether as part of an article you write on a blog, within a digital résumé, or as an actual infographic of your résumé (which we will soon be offering), creating powerful graphics can yield powerful branding results. Here are a few reasons why graphic images are so powerful:
- When marketing your strengths, charts and graphs can provide hiring managers with volumes of information about your core attributes and achievements in a quick snapshot. With more and more people accessing cell phones, tablets, and iPads, depicting your brand value in a concise visual format, will make an immediate impression.
- Current resumes list core competencies. A word infographic can show the relative strength of each individual area of expertise. This will allow you to rapidly illustrate your personal brand.
- While not everyone is a visual thinker, according to various sources on the internet, 60-65% of the population has a strong ability to think visually. Some of the brightest minds often think in images more readily than words. Why not provide rich information that speaks to everyone?
- Images including charts, graphs, and word infographics can tell a story in a quantitative way that is vibrant. Through the use of color contrast and varying visual effects, nuances of your personal brand value can be brought to the forefront.
If you are lucky enough to know how to use some of the latest graphic art software, you can make some really fabulous images, but you can go to an Excel spreadsheet and easily create images that highlight a variety of achievements, your core strengths, or any number of other aspects of your personal brand. You just have to think outside of the box. Pardon the pun.