Good Argument: Bring Your Audience Over to Your Side

Jay Heinrichs on the art and importance of argument and persuasion:

Let’s face it: Our culture has lost the ability to usefully disagree. Most Americans seem to avoid argument. But this has produced passive aggression and groupthink in the office, red and blue states, and families unable to discuss things as simple as what to watch on television. I had long equated arguing with fighting, but in rhetoric they are very different things. An argument is good; a fight is not. Whereas the goal of a fight is to dominate your opponent, in an argument you succeed when you bring your audience over to your side.

(via kottke.org)


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