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Future of Work Starts at TED 2014

The number one impact of TEDTalks: People who watch them regularly shift from being laid-back victims of the future to daring to want to write the future.”
— Chris Anderson, Inside TED Q&A, March 17, 2014

I have seen the future of work, and it looks like TED.


During the Inside TED orientation, Ronda Carnegie laid out TED’s strategy for TED@, the company-focused arm of TED: “How do we unearth and unlock the great ideas within companies? How do we humanize business?”

TED@ is part of the TED Institute, whose goal is to unearth storytellers within companies, to showcase idea-based thinking, and to ignite curiosity within corporate culture. 
2013 was its pilot year, with three companies: Intel, State Street, and BCG. From those pilots, results are that it’s “Culturally transformative: for the individuals who participated as well as for the corporations.”
Said June Cohen, TED seeks “employees to share their hard-won wisdom and very far-reaching theories.”
How does TED@ not descend into becoming another corporate shill or selling out? They focus on helping companies build a storytelling culture to better express their ideas. Their process is free from C-suite meddling:
 Canvas the entire organization, at all levels
 Search for interesting ideas
 Process is editorial, driven by TED curators
 Speakers are selected to participate by curators
Speakers commit to hours and hours of preparation, submitting many drafts of their talks
They participate in in-person and video coaching with TED’s coaching team
 They do this all on their own time
They must exhibit true commitment to doing a TED-level talk and to their idea
 Some of the talks are compelling enough to appear on TED.com (e.g., Yves Morieux: 6 Rules to Simplify)
2014: Five companies have signed on, and TED@ is already looking into 2015 candidate companies.
 
Ronda Carnegie: 
“We see TED@ as a lab where we can explore the future of work and business.”  

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