Foursquare Lesson for Enterprise Communities: Mayors For Functions and Knowledge Areas

Mark Fidelman (@markfidelman) —

Companies should create a “Mayor” concept for the company where enterprising employees earn the right to become departmental or functional Mayors.

In other words, create content or knowledge experts that are socially elected by their peers based on the frequency and quality of the knowledge shared.

So in addition to expert search, you create an environment where experts self-proclaim – motivated by social recognition.

As CEO of 2020 Social, I build and nurture online communities for Indian and international clients, connect their customers, partners and employees, and help them catalyze collaboration and innovation, and drive loyalty and advocacy. Ask me how 2020 Social can help you, email me at [email protected], call me +91-9999856940, or connect with me at @gauravonomics on Twitter.

Related posts:

  1. What Are the Biggest Use Cases For Corporate Online Communities?
  2. Announcement: Gautam Ghosh Has Joined 2020 Social to Build our Enterprise Practice
  3. Business is Social: Here are Five Reasons Why

Link to original post



Leave a Reply