I am adding Adam Werbach’s ‘Strategy for Sustainability: A Business Manifesto’ to my Purpose, Participation, Profits reading list.
Adam is the CEO of Saatchi & Saatchi S which helps companies inspire their employees to create sustainable business models and values driven brands.
Adam says that sustainability goes beyond environmentalism, as there are four types of sustainability: environmental, economic, social and cultural.
Adam says that corporations should follow the TEN approach to create a strategy for sustainability:
– Transparency: Communicating clearly with employees and partners about business needs.
– Engagement: Inspiring employees to create sustainable and innovative solutions for these business needs.
– Networks: Collaborating with employees and external partners to design and deploy sustainable solutions.
Here’s a HBR interview with Adam Werbach on the TEN approach:
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