Check out the new book by one of our favorite authors Peter Psichogios

Leading from the Front Line: Learn How to Create Exceptional Customer Experiences.

Click here to learn more about Peter's new book!

Four Types of Sustainability: Environmental, Economic, Social and Cultural

Strategy for Sustainability: A Business Manifesto I am adding Adam Werbach’s ‘Strategy for Sustainability: A Business Manifesto’ to my Purpose, Participation, Profits reading list.

Adam is the CEO of Saatchi & Saatchi S which helps companies inspire their employees to create sustainable business models and values driven brands.

Adam says that sustainability goes beyond environmentalism, as there are four types of sustainability: environmental, economic, social and cultural.

Adam says that corporations should follow the TEN approach to create a strategy for sustainability:

– Transparency: Communicating clearly with employees and partners about business needs.

– Engagement: Inspiring employees to create sustainable and innovative solutions for these business needs.

– Networks: Collaborating with employees and external partners to design and deploy sustainable solutions.

Here’s a HBR interview with Adam Werbach on the TEN approach:

If you liked this post, consider inviting me to speak at a conference or workshop, or asking MSLGROUP to create a social media strategy for your brand. Please e-mail me at [email protected], call me at +91-9999856940, or connect with me on Twitter.

If you liked this post, you should check out some other posts like this:

Link to original post


Leave a reply

©2016 Human Capital League Your business online - made simple!

Log in with your credentials


Forgot your details?