Four Types of Sustainability: Environmental, Economic, Social and Cultural

Strategy for Sustainability: A Business Manifesto I am adding Adam Werbach’s ‘Strategy for Sustainability: A Business Manifesto’ to my Purpose, Participation, Profits reading list.

Adam is the CEO of Saatchi & Saatchi S which helps companies inspire their employees to create sustainable business models and values driven brands.

Adam says that sustainability goes beyond environmentalism, as there are four types of sustainability: environmental, economic, social and cultural.

Adam says that corporations should follow the TEN approach to create a strategy for sustainability:

– Transparency: Communicating clearly with employees and partners about business needs.

– Engagement: Inspiring employees to create sustainable and innovative solutions for these business needs.

– Networks: Collaborating with employees and external partners to design and deploy sustainable solutions.

Here’s a HBR interview with Adam Werbach on the TEN approach:

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