“First, the seed being sown falls on good ground, but the birds get it. Then it falls on shallow…”

“First, the seed being sown falls on good ground, but the birds get it. Then it falls on shallow ground and can’t grow. Then on thorny ground, where it withers away. And only with the last attempt it falls on good ground and the seeds grow.
So we must shift our focus. We don’t want to look for which seeds thrive and which don’t. We want to know what the rate of success is.”

Buffer’s Leo Widrich describes Jim Rohm’s law of averages in explaining his approach to measuring success.

Great things are not accomplished with a silver bullet shot of optimism but require work and a kind of faith that is informed by reality.

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Image: Sergiu Bacioiu

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