In the last couple of days of meetings with clients, one thing has become very obvious – people are very confused about Facebook!
Facebook should be part of a social recruiting strategy for a large number of recruiters and organisations – admittedly not everyone, but most. But some people still get confused about the basics.
So, here is a short post to just to clarify the basics – from a recruiting perspective!
There are 3 categories on Facebook you need to know:
1. Profiles: These are for individuals, and have been designed for individual communication
2. Groups: These don’t have to be official or registered organisations, they can be (as the name suggests) just a group – small or large.
3. Pages: These are for companies, and have been designed for bulk communications.
(please note on this one, that the person setting up the page should be an official person from the said company – according the the Facebook T&C’s)
The common company question – What should you set up – a Fan Page or a Facebook Group?
Set up a Fan Page for your main focus (ie directing people to) and then use Facebook Groups as smaller sub- divisions or niches to engage on a smaller scale.
I hope that helps!
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