Check out the new book by one of our favorite authors Peter Psichogios

Leading from the Front Line: Learn How to Create Exceptional Customer Experiences.

Click here to learn more about Peter's new book!

Entrepreneurs: Creativity and the Mundane

Entrepreneurs: Creativity and the Mundane

Post from: MAPpingCompanySuccess

There’s more than money to be made by applying creativity and imagination to innovate the mundane, especially applying creativity to the communications your customers typically ignore.

Adding a liberal dose of creativity can create great buzz and in many instances that innovation goes viral and provides advertising and brand-building value well beyond anything you planned.

Innovating customer instructions may even save lives.

Seriously.

The safety and emergency procedures video shown by most airlines is a great example of something critical, yet so mundane that most passengers pay absolutely no attention to it.

Whereas Air New Zealand’s video grabs and holds passengers’ attention, proving that even the most mundane communication is a platform for creativity and open to innovation.

What do you think? Would you watch?

SUBMIT YOUR STORY
Be the Thursday feature – Entrepreneurs: [your company name]
Share the story of your startup today.
Send it along with your contact information and I’ll be in touch.
Questions? Email or call me at 360.335.8054 Pacific time.

YouTube credit: Air New Zealand

Link to original post

0 Comments

Leave a reply

©2016 Human Capital League Your business online - made simple!

Log in with your credentials

or    

Forgot your details?