Entrepreneurs: Creativity and the Mundane

Entrepreneurs: Creativity and the Mundane

Post from: MAPpingCompanySuccess

There’s more than money to be made by applying creativity and imagination to innovate the mundane, especially applying creativity to the communications your customers typically ignore.

Adding a liberal dose of creativity can create great buzz and in many instances that innovation goes viral and provides advertising and brand-building value well beyond anything you planned.

Innovating customer instructions may even save lives.


The safety and emergency procedures video shown by most airlines is a great example of something critical, yet so mundane that most passengers pay absolutely no attention to it.

Whereas Air New Zealand’s video grabs and holds passengers’ attention, proving that even the most mundane communication is a platform for creativity and open to innovation.

What do you think? Would you watch?

Be the Thursday feature – Entrepreneurs: [your company name]
Share the story of your startup today.
Send it along with your contact information and I’ll be in touch.
Questions? Email or call me at 360.335.8054 Pacific time.

YouTube credit: Air New Zealand

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