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Enterprise social network dimensions

Many organizations are using social media and social networks, but how do they know if they are using them appropriately or adequately? Do they have all the aspects of collaboration and cooperation supported in order to succeed as a social business? I started looking at how we can start to make sense of enterprise social networks from an organizational performance perspective and found a few good sources and have woven these together for what I hope is a useful performance support tool, or at least a conversation starter.

Ian McCarthy’s honeycomb of social media was an initial inspiration, showing how one could quickly and graphically portray differences between different social media platforms. The Altimeter Group’s recent report on making the business case for enterprise social networks provided more detail on what happens inside organizations. Finally, Oscar Berg’s digital workplace concretized gave a good picture of what people-centric, service-oriented business should look like.

I put these concepts together within the framework of a coherent enterprise that supports both collaborative and cooperative behaviours. I hope it provides some clarity and would appreciate any feedback or further building upon these ideas. Thanks to all those who have shared so that I could play with these ideas, and hopefully create something useful.


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