Unconference Singapore is now called echelon. The annual web technology event, organized by the e27 gang, features mind-boggling combination of conference, panel discussions, pitching sessions and exhibitions. This year, topics to be covered include social gaming, cloud computing, location-based services, social networking, social media and socialTV.

Last year, I particularly enjoyed trolling the exhibition area for startups, which featured 30 awesome startups – iTwin and SocialWok – both went on to be featured on TechCrunch50 2009; iTwin, one of TC50 Finalists and SocialWok, winner of Demopit – Malaysian startups (Elevyn and Foldees), and others include Klout, eJamming Audiio, Fame, Orsiso, ThoughtBuzz and PieceHunters. The Startup Pitches session was great too and last year’s featured 8 startups – Countspin (US), iTwin (Singapore), Frenzoo (Hong Kong), Human Network Labs (Singapore), Socialwok (Singapore), Genkii (Japan), among others.

Bigger, Better Unconference SIngapore 2009, a 1-day event; echelon 2010 is going to be a 2-day event and will have 40 speakers, 50 startups, 8 case studies, 6 panel discussions, 4 keynotes! Thought leaders are Dave McClure of Founders Fund, Noah Kagan of Gambit (payment solution for virtual currency), Rex Ng of 6waves (social games publisher), Bernard Leong of Chlkboard (mobile ads delivery system), Yong Ming Guang of Socialwok (business social networking for enterprises), David Zhao of Zumodrive, Gen Kanai of Mozilla, just to name a few.

echelon 2010 will be held at Matrix @Biopolis, Singapore from 01 to 02 June 2010. Book your ticket here.