Employee Engagement As Brand Building Project

A sister company, Interbrand, has just released some new research and a holding a webinar on June 7 on an interesting look at employee engagement as a brand exercise flowing Internal Brand Management into Customer Experience, Loyalty, to Financials.  The work is influenced by the Service-Profit Chain, which is embraced across Omnicom (where I work and where Interbrand also rolls up) like this:

We’re all looking for ways to link engagement work directly to the business operation. I liked the tie in of external brand to internal brand – this is not frequently used in HR engagement work, and I think we should consider thinking along these lines more…

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