Employee Engagement: 7 Qualities to Engage Successfully With Social Media

Reflections from a 10 year veteran of social media.

Bees on Keys

The picture above is of a computer I placed in a beehive. My most experimental involvement in social media was to put a live computer in a beehive connected to Twitter. You can read what the honeybees taught me in a wonderful free e-book: Waggle: 39 Ways to Improve Human Organizations, Work, and Engagement.

I celebrated 10 years of engagement with social media on Saturday October 4. I wrote a nice post on LinkedIn on 10 lessons from 10 years. I encourage you to go read it, a nice short piece. In this post I want to outline 7 qualities that will help you engage successfully in social media.

Discern. There is a diffusion of social media updates and sites. Learn to discern so that you don’t get lost in the flurry of continual social information.

Specialize. I focus on employee engagement. You know what you are going to get when you read my material.

Contribute. Ask not what social media can do for you, ask yourself what you can do for social media.

Experiment. Try things out, get a feel for it before you dismiss it or abandon it.

Play. Have some fun with this medium and visit the edges of your knowledge.

Engage. Stick with it and good things will happen.

Enjoy. Enjoy what you have done and be proud of what you contribute.

David Zinger is an employee engagement speaker and expert who has worked with social media for 10 years to enhance and enliven his contributions to employee engagement.

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