Earn Credibility, Loyalty by Showing How You Fix Vulnerabilities

Deb Lavoy makes a very compassionate observation about why corporations go to great lengths to project carefully controlled public personas:

Acting human is an unnatural act for most corporations. They’ve been trying for so long to be perfect and distance themselves from the warmth and fallibility of humanity so as to project flawless, rock-like solidity. The problem is that in this post-commerical era, where consumers are jaded, the corporate façade is not trusted – its considered more of a sham than deserving confidence above and beyond people.


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