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Ducks in a Row: Harping on Culture

Ducks in a Row: Harping on Culture

Post from: MAPpingCompanySuccess

I write a lot abut the importance of culture and now and then someone calls or writes asking why I keep harping on it (BTW, I love when readers call, that’s why there’s a toll-free number in the right-hand column.)

I’m not the only one fixated on the role culture plays in everything from acquiring, motivating and retaining employees to creativity, innovation and overall company success.

  • Booz’ strategy + business annual innovation survey focuses on culture, not money to improve results.

Booz & Company’s annual study shows that spending more on R&D won’t drive results. The most crucial factors are strategic alignment and a culture that supports innovation.

“My turnover was non-existent. Our turnover is only two percent. We also hire the right people almost every time, because we know that core values are more important than skills. We can teach the skills. Now that we’re all aligned for what the vision is and what’s important to us as humans, we have a culture of resilience and efficient productivity.”

  • Lani Hay, founder/CEO of defense contracting company Lanmark Technology, turned over three COOs in the same year she won a prestigious national women’s entrepreneurship award and quadrupled company revenues.

“I don’t want to let anyone in the corporate culture who’s going to disrupt the culture and isn’t a good fit.” … Hay says she’s learned that she needs to listen to a wider array of Lanmark staffers, and make sure she values effective communications and an ability to work well with her team. She’s also paying more attention to cultural fit in hiring.

And for those looking to improve hiring there is no better screening tool than culture.

The biggest complaint I hear is that “culture stuff takes so much time” and I suppose that’s true when culture is applied like paint instead of stain.

Flickr image credit: zedbee

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