It frustrates me when things are presented as truths when they are at best opinions, and at worst self-serving fabrications. This is the reaction I had to a recent article in the Washington Post interviewing the author of a Harvard Business Review article about his soon-to-be released book about performance feedback. My goal here is not to attack this author. My goal is to point out things the author is doing that I believe are both wrong and inappropriate. I will do this by critically examining a few quotes the author makes during the interview. The quotes are placed in two categories of things people do when trying to generate market publicity using misleading pseudo-scientific claims.