Do Your Customers Intend to Return?

Getting customers in the door is one of a business’s biggest struggles. You spend a lot of money on advertising to get them there, and once they’re inside, you may further entice them with great sales. These tactics cut into your margins, but you’ve budgeted for it and you deem it a worthy cost because they’ll be back. However, what if these customers you paid dearly for have zero intention of returning? Successful businesses realize the power of a metric called ‘intent to return.’

What is Intent to Return?
Everything you need to know is in the term itself. Loyal … Continue Reading…


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