I could not have said it better. A very good post, don’t confuse marketing strategies with marketing tactics. Doing so is the best way to achieve failure, not results.
Marketing tactics (social media initiatives, direct marketing programs, public relations or advertising efforts) are often confused with marketing strategies. Tactics are actions that support your strategic choices; and strategy is the planning and thought that goes into defining, pursuing and achieving your mission. This suggests that marketing strategy defines the marketing goals, programs and tactics that reflect one or more overall strategic … Read More