Dignity, Respect, and the Bottom Line

In United Airlines’ pre-flight welcome video, President Jeff Smisek, announces that United’s employees and customers are “treated with dignity and respect.” “Treat others as you want to be treated,” he says. While I have no insight into United’s culture beyond the smiling faces ensuring that my seatbelt is fastened and my Blackberry is turned off, as an executive recruiter I’ve learned a lot about how company cultures can impact the business. Indeed …

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