David Beckham and Your Brand

David Beckham and Your Brand

Post from: MAPpingCompanySuccess

http://www.flickr.com/photos/gowestphoto/3921758575/In these days of social media too many people put more time and effort into building their brand and raising their Klout score than they do raising their kids or supporting their team.

Many personal brands rest on nothing than the person’s ability to manipulate social media (especially true about Klout).

But what really fuels my dislike is the arrogance and ego in which the same folks like to indulge, saying if it’s good enough for Larry Ellison, Donald Trump, LeBron James or Alec Baldwin it’s good enough for them.

There are many ways in which to build your brand, but no matter how you do it the result should reflect your values.

It also helps to have a role model who reflects similar values, so if your goal is to be admired, appreciated and just plain liked you may want to consider David Beckham.

Beckham was not merely an athlete; he was an international brand that smartly fused a handsomeness that bordered on beauty with athleticism, marketing savvy and an eager embrace of the role of pop idol.

Beckham just announced his retirement from MLS, but that’s unlikely to diminish his brand.

Unlike many athletes, Beckham’s brand isn’t tied to his sport, nor did he set out to build it. He had a dream of playing soccer and played his best for every team he was on, no holds barred.

And unlike many stars, Beckham never acted, and probably didn’t think, he did it alone.

The difference is that instead of buying into the frenzy surrounding his looks, talent and skill he stayed a nice guy; one that everybody liked.

Stefan Szymanski, British co-author of the book Soccernomics and a professor of sports management at the University of Michigan, says, “Beckham is like that [the Queen Mother]. He never puts his foot wrong. He’s nice to everyone. You could never fault him for not giving his all. He doesn’t have enemies. It’s hard to dislike him unless you’re deliberately perverse.”

Beckham is proof that you can pursue your dreams and win big without being, or turning into, a jerk.

Flickr image credit: tpower1978

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