Kristina Halvorson writes that content strategy is most effective at the organizational level:
At the project level, we see almost immediately how content strategy’s tools and methods can literally transform how we consider and care for our content, how they can streamline processes and conserve resources. We can quickly measure our customers’ reactions to finally getting useful, usable, engaging, actionable content.
But once we’ve witnessed content strategy’s effectiveness at the project level, it’s time to take several steps back and examine our organizations. Because content strategy can’t be truly effective over the long term without an internal editorial infrastructure to support it.