Lisa Welchman says you need to explain to senior leaders why a content strategy is necessary, and the risks of continuing with the status quo:
If you are an experienced Web manager, you know better than this. What you maybe don’t know is that the other faster, smarter people around the table don’t know better. It’s not that they are passive-aggressive or spiteful or out to make your life miserable (all things that I’ve heard from the Web trenches). They really don’t “get it.” They haven’t been working heads down on Web sites for the last ten years. You need to help them “get it” by explaining both the opportunities that proper Web management provides and also expose the real risks associated with poor Web management.
(Via Predicate LLC)