<Insert Self-Props> On January 1, 2010, I checked my Google Page Rank and was excited to see that http://rbeale.com jumped from a PR 2 to PR 4! </End Self-Props> Sure enough, on December 31, 2009 Google updated their Toolbar Page Rank. I started to think what the implications were with respect to Google Page Rank and Google’s algorithm update to include Real-Time Search Results. This post will examine short term and long term SEO implications of Content Freshness and Google Page Rank.
In case you missed it, Google recently updated it’s Search Engine Algorithm to include Real-Time Search:
What is Content Freshness?
While Wikipedia does not have a dedicated web page defining Content Freshness, I am referring to “Content Freshness” as newly created content on the internet that has been indexed by Google. Now that Google includes real-time results in its Search Engine Results Pages (SERPs), there is more competition to rank for particular keyword phrases. Businesses should understand the value of Real-Time search and incorporate a short-term SEO strategy that is to continually create fresh content to be indexed by Google, which will offer new opportunities to rank for relevant keyword phrases.
What is Google Page Rank?
According to WikiPedia,
PageRank is a link analysis algorithm, named after Larry Page,  used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.
Google Page Rank is a measurement of web domain authority (a scale from 0-10, 10 being the best). If 2 web domains are optimized for a particular keyword phrase, Page Rank is a way for Google to determine which web domain has more authority and thus should show up higher in the SERPs. A way to gain authority in the eyes of Google and increase Page Rank is to attract quality and relevant inbound links on an ongoing basis.
Content Freshness and Google Page Rank for SEO in 2010
It is not a new concept that content freshness is a part of Google’s algorithm. What is new is Google’s introduction of Real-Time search. Companies that understand the value of inbound marketing and ranking on Google for particular keyword phrases will want to develop a strategy for short-term SEO and long-term SEO. If I were a business owner and wanted to rank on Google for particular keyword phrases, I would create a short-term SEO strategy to continually create fresh content and create a long-term SEO strategy around link building.*
*The amount of content created and link building would depend on resources
The Bottom Line
Creating keyword-optimized, fresh content and having a high Google Page Rank will give businesses a better chance at ranking on an ongoing basis.