Complexity, the Web and the business of information

I have been discussing business models for information-based businesses and in those talks realized how Tim Kastelle’s Aggregate, Filter, Connect model makes good sense. If you’re in the information or knowledge business, which is any media company, then it’s exceptionally important to master each of these three processes.

You need to aggregate from your network and your suppliers in order to have access to just-in-time as well as just-in-case information. Good aggregation means that you can write an article on short notice or summarize a complex event, such as the situation in Haiti. If you only have have access to limited information, your analysis will be poor.

Filtering is the ability to not only find the needle in the haystack of bookmarks, files, reports and blog posts, but knowing which ones are trusted and most suitable for the task at the hand. The perfect picture for a specific context can tell a great story. We can filter with the assistance of our subject matter networks – knowing who to ask about what and when.

Once again, based on the context of the situation, which still requires mostly human skills, we can connect objects, ideas and people. The more complex the situation, the more important it is to connect the right pieces together. Connecting is getting the best information at the optimal time to those who need it.

Here is part of the presentation that I used in my discussions this past week:

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