Companies still don’t get social media ROI, but do it anyway

Great post with great information. If you have time make sure to give this a read.

Companies still don't get social media ROI, but do it anyway Most companies these days do social media today (In a recent survey, nearly 72% of marketers say they use social media – see survey below). Now, don’t get me wrong, I know the tangible benefits that social media brings to a company, but not having clear goals before engaging in social media nor having an accurate way to measure it is probably one of the main reasons for companies to abandon social media when they find “it’s not working”! Companie … Read More

via Mario Sundar

Filed under: Marketing, Social Ecosystem Tagged: management, metrics, ROI, Social Business Strategy
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