A comment of course takes a minimum amount of effort and shows you care enough to give your opinion, while a like is just a 2 second click.
What is worth noting though is how many more clicks you get to a site via a comment as opposed to a like – 4x as much. Edgerank tells us that the average like on a post with links will result in 3.1 clicks, while a comment gets you an average of 14.7.
The upshot therefore is actively encourage your Facebook community to voice their thoughts as well as like your post.
Size isn’t everything
Another finding from Edgerank is that smaller pages have more devoted followers.
Pages with less than 1000 fans get on average 1.1% clicks per post across the overall fan base (er…so eleven clicks!), while those with more than 100k fans get less than 0.1% clicks per post across the audience.
Edgerank’s recommendation is for brands to segment Facebook communities to appeal to certain niches and target audiences and to see the value of engagement over the big number.
- You need more LIKE’s (areweconnected.com)
- Have a Facebook Page? How’s it doing? Want to find out? (fletcher-prince.com)