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Comments 4x as valuable as likes

This is pretty obvious when you think about it, but Edgerank (via Marketing Charts) has come out with a study showing that a comment on a Facebook post will drive more web traffic than a like.

A comment of course takes a minimum amount of effort and shows you care enough to give your opinion, while a like is just a 2 second click.

What is worth noting though is how many more clicks you get to a site via a comment as opposed to a like – 4x as much. Edgerank tells us that the average like on a post with links will result in 3.1 clicks, while a comment gets you an average of 14.7.

The upshot therefore is actively encourage your Facebook community to voice their thoughts as well as like your post.

Size isn’t everything

Another finding from Edgerank is that smaller pages have more devoted followers.

Pages with less than 1000 fans get on average 1.1% clicks per post across the overall fan base (er…so eleven clicks!), while those with more than 100k fans get less than 0.1% clicks per post across the audience.

Edgerank’s recommendation is for brands to segment Facebook communities to appeal to certain niches and target audiences and to see the value of engagement over the big number.

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This is pretty obvious when you think about it, but Edgerank (via Marketing Charts) has come out with a study showing that a comment on a Facebook post will drive more web traffic than a like.

A comment obviously takes a minimum amount of effort and shows you care enough to give your opinion, while a like is just a 2 second click.

What is worth noting though is how many more clicks you get to a site via a comment as opposed to a like, more than 4x as much.Edgerank tells us that the average like on a post with links will result in 3.1 clicks, while a comment gets you an average of 14.7.

The upshot therefore is actively encourage your Facebook community to voice their thoughts as well as like your post.

Size isn’t everything

Another induing from Edgerank is that smaller pages have more devoted followers.

Pages with less than 1000 fans get on average 1.1% clicks per post across the overall fan base (er…so eleven clicks!), while those with more than 100k fans get less than 0.1% clicks per post across the audience.

Needless to say, Edgerank’s recommendation is for brands to segment Facebook communities to appeal to certain niches and target audiences and to see the value of engagement over the big number.

 

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