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#CIPD13 Dreams and the Best Workplace on Earth

I’m at the CIPD conference today and tomorrow. We’re starting with Rob Goffee and Gareth Jones on their new book about Best Workplaces.

It’s a great agenda and I particularly like the idea of creating dream workplaces. However, I think the speakers’ acronym misses the point. The best way to create a dream workplace is just to encourage and support employees to dream – see .

Doing this is always going to be far more compelling than engaging employees in corporate aspirations.

The rest of this is good but is just In Search of Excellence type stuff. We shouldn’t be trying to create generically good / best organisations but figuring out what type of organisation we want to be, finding people who find these things compelling and then delivering what you’ve designed your organisation around.

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