Building Your Website: Evaluating the Choices

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Part 2 of the Series:
How to Make a Great Website

Introduction: How to Make a Great Website
Part 1: Choosing a Domain Name
Part 2: Building Your Website: Evaluating the Choices
Part 3: Six Major Questions a Website Should Answer
Part 4: Fundamental Website Pages
Part 5: Is Your Website an Asset…or a Liability?
Part 6: How to Promote Your Website

If you wanted a website in the early days of the Internet, you had to either figure it out yourself or hire someone. These days, it’s easy to find software to make a website — but not all software choices are the same. (In the interest of full disclosure, of course we feel Rushmore Web is the best choice for small business owners looking for an easy-to-use website builder. But here’s a look at all of your other options.)

Build it yourself from scratch


Requires technical/web design experience
May have additional costs for hosting

Hire a website designer

A beautiful website
Requires no technical skill

A website you can’t maintain
Expensive up-front costs
Ongoing maintenance costs
Hard to make quick updates
May have additional costs for hosting

Use a website builder

Low cost or no cost
Easy to use

May not be ad-free
Limited pages allowed
Limited storage space
Software may not be available online
May not have customer support
May have additional costs for hosting

Use Rushmore WEB

Online website builder
Easy to use and maintain
Professionally designed templates
Unlimited pages
Responsive design (looks great on all screens and devices)
Control over the pages
Affordable flat monthly cost includes hosting
No long-term contracts & no-hassle cancellation policy
Free demo available & first month free
Free routine customer support, premium support available



We provide fast, simple, and affordable accounting and payroll software. After a rough start-up experience, we know first hand what small businesses need in order to breakthrough and achieve success. So we created a software service to help you keep the two things you don’t have enough of… time and money.

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