Building the business case for social media

Listen up! This is a compelling presentation on many levels. There’s a hell of a lot of content packed into a 4 1/2 minute presentation. The message itself is compelling: listen up, Mr. Executive, you could have your own United Breaks Guitars nightmare. And the presentation is captivating; I couldn’t take my eyes off it.

P.S. More than ten million people have watched United Breaks Guitars. I usually fly other airlines these days in solidarity with Dave.

P.P.S. Thanks to Beth Kanter for turning me on to the video via Google+. More than ten million people are now using Google+.

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