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Bringing Science to the Art of Coaching

Whitepaper on Bringing Science to the Art of CoachingI just went to Amazon and searched for coaching books. I was presented with 29,935 books to peruse. I typed “coaching programs” into Google and got 687,000 hits.

Coaching is so popular because — done effectively — it can turbocharge personal, team, and organization performance. But there’s a mind-numbing array of frameworks, processes, experts, methods, steps, techniques, and evangelism on coaching. What really works? Which approaches provide the biggest return on investment?

The second half of my 60 minute 11 Keys to Building Extraordinary Leaders and Coaches webinar gives a 20 minute summary of research on building a coaching culture. Some of that research is found in Zenger Folkman’s white paper Bringing Science to the Art of Coaching. This succinct paper is built around these key questions:

1. To what degree does coaching really pay off? Or, is this just one more in a long line of management fads?
2. How can we increase the effectiveness of each coaching session?
3. How can the process of coaching be made more consistent?
4. What is the appropriate goal for coaching, and how much change can we expect?
5. What is it about the coaches’ personality or behavior that makes the most positive impact?

Click on Bringing Science to the Art of Coaching for a free copy and get answers to these questions. You don’t have to read a mountain of books to improve coaching skills. Cut through the coaching clatter and learn what builds truly extraordinary coaching skills.

There are still a few seats left in my Extraordinary Leader and Extraordinary Coach public workshops on December 5 and 6 just 10 minutes from Toronto’s international airport.


For over three decades, Jim Clemmer’s keynote presentations, workshops, management team retreats, seven bestselling books, articles, and blog have helped hundreds of thousands of people worldwide. The Clemmer Group is the Canadian strategic partner of Zenger Folkman, an award-winning firm best known for its unique evidence-driven, strengths-based system for developing extraordinary leaders and demonstrating the performance impact they have on organizations.


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Free whitepaper: Bringing Science to the Art of CoachingTomorrow’s publication of The Leader Letter pulls all the January blogs together in one place. Most of these were focused on coaching as we completed our certification for Zenger Folkman’s very powerful and unique Extraordinary Coach development process.

I’ll be bringing key lessons learned from ZF’s years of implementing this approach in next week’s complimentary webcast on Building Extraordinary Coaching Skills: Six Steps to a Coaching Culture with Exceptional Leaders. I am also providing an executive briefing on Developing Exceptional Leaders and Coaches: Strengths-Based Leadership and Coaching Skills Development on March 19 at The Holiday Inn Toronto Airport East, Dixon Road in Toronto.

It’s fitting that we wrap up “the month of the coach” with Zenger Folkman’s insightful white paper on “Bringing Science to the Art of Coaching.” As with so many other elements of leadership and organization development there are a myriad of theories, frameworks, and approaches to developing coaching skills. The key question is what really works?

In “Bringing Science to the Art of Coaching” Jack Zenger and Kathleen Stinnett apply research from a variety of allied disciplines, draw lessons learned from other successful initiatives that are closely related to coaching, and use research conducted in business and public service organizations.

The key questions Jack and Kathleen address in their white paper are:

1. To what degree does coaching really pay off? Or, is this just one more in a long line of management fads?
2. How can we increase the effectiveness of each coaching session?
3. How can the process of coaching be made more consistent?
4. What is the appropriate goal for coaching, and how much change can we expect?
5. What is it about the coaches’ personality or behavior that makes the most positive impact?

The authors provide an overview of a few of the tools and techniques from The Extraordinary Coach development system:

• Coaching Topic Checklist
• Coaching Feedback Form
• FUEL model
• Stages in the coaching for change process
• Three keys to Motivational Interviews

You can read or download a copy of “Bringing Science to the Art of Coaching” at The Leadership Resource Center. Once you’re registered (free), click on “Articles/White Papers” and scroll down to The Extraordinary Coach section.


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