Ahh… The hope of the big bang stunt that makes you an overnight sensation. We’re all looking for a little magic with our marketing efforts, just be careful that the stunt doesn’t blow up in your face.

I wanted to share this post which tells the story of 10 stunts, 5 that worked, 5 that failed. I hope you enjoy and learn something from the post, I know I did.

 Creating buzz around your business is tough, but it’s nothing compared to keeping that momentum going. By Geoff Williams So you want to create some excitement. You want that video you made to go viral. You want the evening news talking you up. You want, in other words, to pull off a successful marketing stunt. That’s all well and good, but if you want a marketing stunt to be a success, you should be looking at the long run. You’re looking for a s … Read More

via My Own Business – Sydney

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Filed under: Marketing, Random thoughts Tagged: Engagement, Marketing
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