Before Your Next Engagement Initiative, Talk to Marketing

Employee engagement has become a catchphrase. That’s great in one respect, because it means we all recognize it as valuable, but it’s also terrible, because we lump it into that “familiar” category that often doesn’t get much fresh thinking or ingenuity. Often approaches to employee engagement run the risk of “let’s start a program and hope for the best!” Or it’s thought of as a binary: You either have a culture of engagement, or you don’t. Yet having engaged employees is critical to the success of any organization: companies with highly engaged employees are 21% more profitable than those with the lowest levels of engagement.

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