In the cult-hit movie, Caddyshack, Chevy Chase advises his caddy to “Be the ball, be the ball.” (Driving it while blindfolded, so he can have a truly Zen-like ball moment.)
Great advice for making presentations, too. Be the audience, be the audience …not you. Be that butt in the chair that experiences your presentation.
In her terrific HBR blog post, Disarm Your Audience, presentation-guru Nancy Duarte covers three types of audience resistance which come with most every butt in the chair:
• Logical Resistance
• Emotional Resistance
• Practical Resistance
Which are the same things as, and why I advice everyone to organize all presentations around…
Know, Feel, Do