Pure authenticity is the exact opposite of fake.
Do you want to deal with someone who is fake?
Do you want to give your money to someone who puts their needs before you?
Do you want to have interactions with a company, a team or a person who cares more about themselves than your expectations?
If you truly want to stand out today.
If you want to be seen as someone who is a great teammate, if you want to be seen as someone who is promote-able and seen as someone who is the “go to” girl or guy, then authenticity and empathy should be at the core of everything you do.
Let’s face it.
There are too many fakers, posers and self-interested people that it is refreshing and rare when you have an opportunity to interact with someone who treats you with empathy and authenticity.
If you are not authentic, then you are pretty much as useful as a doormat.
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