Megg Brown of Vassar College explains how she thinks about where a piece of content should go online, and how to make sure the appropriate people can find it when they need it:
Primary Location – It should answer the question, “Where do we want them to look for it next time?” This also serves as the immediate place to post the content: post it here first, then develop the related links and posts to support it.
Secondary Locations – Each location can either contain a full copy of the information – in this case the shuttle schedule – or it can hold a teaser to point people to the primary location. Sometimes you just want to give them what they seek without extra effort (e.g. extra clicks.) In other cases you want them to know where the information lives.
(Via Vassar Web Design)