Australians the most sociable online

Two charts from the current Economist special report on social networking. First of all, according to Nielsen, “measured by hours spent on them per social-network user, the most avid online networkers are in Australia, followed by those in Britain and Italy.”

By comparison, Americans spent on average six hours a month on social networks in October, almost 3x as much as in October 2007.

Secondly, a chart that again confirms the dominance of Facebook as being for social media what Google is for search. The other day I mentioned a Reuters article questioning whether Facebook was achieving technological ‘lock-in’, becoming a default that’s difficult to shift.

As well as Google, Reuters actually compared Facebook with the introduction of the QWERTY keyboard – introduced in the 1870s as the default for keyboards, and not the best or most logical solution out there but simply the one that stuck.

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