Over the course of the next week, I am meeting with many different companies – all with the same question wanting to be answered – does my business need to be using social media to recruit – social recruiting?
One of the first questions I shall be asking is whether their company is ready for social media?
I mean, do they understand that to get properly involved it will take time and commitment? With that commitment comes responsibility; listening; giving; sharing; vision; empowerment and bravery (for being prepared to listen to what is being said out there, about you, in the ‘big bad internet’). Still interested?
The next question I ask is whether they are ready for a new normal?
The business world has changed (whether you like it or not), and some of the older traditional styles of recruiting are long gone. Many recruitment advertising agencies failed to see the light, stuck their heads in the sand, resisted change and tried to stick ‘to what worked before.’ They are no longer around!
Change is occurring and it is happening fast.
Candidates (and clients) no longer like being interrupted (old style marketing) or sold to directly about why they should be talking to your company. It is now very much about relationships, influencing and value-add selling. Still interested? Or are you happy to stay in the dark ages and perish accordingly?
While social media enables and facilitates this new normal, it is still the companies (and individuals) that need to shift their mindset to make it a success.
To be honest, every company I am seeing has answered ‘yes’ to both of these, so I am looking forward to discussing social recruiting in more detail with them!
My answer, by the way to the question I started with is always the same – yes………but only as long as you have a sound recruitment strategy in place already. If you have, then social recruiting is certainly a channel you should be using!
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