Are Brands failing to follow the rules of candidate engagement?

While reading Marketing Week yesterday, I came across a a very interesting article entitled, Brands Fail to Follow Rules of Engagement. And while it sits in a marketing magazine, I believe that the same applies to recruitment and candidates.

Research from Targetbase Claydon Heeley (now that’s a catchy company name, if ever I heard one!) suggests that the majority of company marketers (for my analogy substitute HR Director) are confident they are engaging with their audiences (for me, prospective employees), while consumers ( the job seekers) believe the opposite.

Here is the summary of their results:

Customer engagement

What do you think the results would have been if they had asked HR Directors similar questions?

Do you think that 41% would have selected ‘Demonstrating understanding of the customer’ (read job seeker)? or 44% would have selected ‘Personalised and tailored communications’ (with job seekers)?

While I think they may well have made a utopian selection (just to look good in a survey!), experience tells me that, in reality, they actually have no understanding of the job seeker at all!

There are some very good organisations of course – the best I have seen for a while is Deloitte’s – , but they, I believe, are currently in the minority……..unfortunately.

What do you think? If you substituted a recruitment slant to the title of the table above, would it look much different?

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We consult, train, tweet, blog, text, post, speak, share, read, update, photograph, video and talk about recruitment. At Sirona Consulting we work with companies, recruitment agencies, RPO’s HR & recruitment technology vendors and conference / event organisers, helping them understand and integrate social media into their recruitment strategies. We have have been doing this now for twelve years, working with many companies along the way, from small independent recruiters right through to large international companies. We are honest, ethical and have experience of working across a range of different industry sectors delivering success in the UK, Europe, Middle East, APAC and the United States.

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