Andy Budd Says Your Web Site Should Seduce and Delight

Andy Budd says good web site interfaces are all about seduction and delight. He compares the appearance, personality, and ethos of a web interface to the impression you might want to make on a date. Andrew Mager summarizes, from Budd’s recent presentation at An Event Apart:

This doesn’t have to do with deviation, mind control, and trickery. It’s not about the one-night stand; it’s about forming a long-term relationship with the user. Think about Moo.com, the business/fun card-maker. You can use all of their tools to build the most incredible personal products. When you finish using the product, you realize you’ve lost track of time. It justifies paying $20 for 100 little pieces of paper. The experience outweighs the cost.


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Andy Budd Says Your Web Site Should Seduce and Delight

Web design  and experience guru Andy Budd says good web site interfaces are all about seduction and delight. He compares the appearance, personality, and ethos of a web interface to the impression you might want to make on a date. Andrew Mager summarizes, from Budd’s recent presentation at An Event Apart:

This doesn’t have to do with deviation, mind control, and trickery. It’s not about the one-night stand; it’s about forming a long-term relationship with the user. Think about Moo.com, the business/fun card-maker. You can use all of their tools to build the most incredible personal products. When you finish using the product, you realize you’ve lost track of time. It justifies paying $20 for 100 little pieces of paper. The experience outweighs the cost.

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