Academic Research on the Pink Chaddi Campaign

Sapna Dudeja from Jamia Milia Islamia is doing research on the Pink Chaddi Campaign and I’ll be grateful if you could take out five minutes and fill out this questionnaire.

Here’s Sapna’s note on her research –

My research project is titled "Studying Alternative Protest in Cyber Space: Through the Prism of The Pink Chaddi Campaign". It is a Habib Kidwai Fellowship project, financed by James Beveridge Media Resource Centre, AJK Mass Communication Research Centre, Jamia Millia Islamia.

There will 4 different chapters in my final report. First one would be an introduction to the campaign. Second will include the data that I have collected by interviewing various people who were involved in the campaign. Third chapter will trace the connection between feminist debates in India and the pink chaddi campaign. Fourth will conclude the report with appropriate remarks/findings etc.

So the interview that I had with you and the data that I am able to collect through the survey that I have designed will all go into the second chapter of my report. Since the MCRC people are really keen to add new, authentic data to their archives, this chapter is the most important of all.

I have earlier written about the Pink Chaddi Campaign and what marketers can learn from the campaign.

I am co-founder of social business strategy company 20:20 Social. In my previous avatars, I have held senior marketing roles at the Tata Group, taught social media at Georgetown University, and co-founded Vote Report India. Do read my bio and consider interviewing me for a story, inviting me to speak at an event, or asking me to help you with your social business strategy.