Is web 2.0 a bubble? If you are saying yes right now, please rethink your answer. Take a second to think about how you use web 2.0 tools. Tools like Facebook, Wikipedia and Twitter are not trends, but instead are extensions of human interaction. For the longest time the only way to communicate was through face-to-face meetings. Then came written letters sent on horseback, which are now sent on jets to a recipient. Next came the creation of the telephone, which allowed for instant communication between two individuals in different locations. And then email was developed as the Internet took hold of our world. Finally, we have developed a world where communication is seamless and instant. With web 2.0 tools we can communicate with anyone, anywhere, anytime. You can send messages to friends on Facebook from your cell phone, or video chat with three business partners using iChat.
What we are experiencing is an evolution in human interaction. We have always felt the need to review new products we purchase and with web 2.0, we can let the world know our opinion. Not only can we publish our review, but also we can connect with like-minded consumers and create new relationships.
Along with having a seamless outlet for reviewing everything, we can become experts on any topic. People who have an abundance of knowledge on Ancient Rome can write about it on Wikipedia for the whole world to read and learn. Everyone now has the ability to become content creators and broadcast that content to the world.
As long as humans continue to be humans, web 2.0 will continue to evolve. People need to eat, drink, breathe, sleep and communicate. Very few people can go through life alone, which makes communication nearly as important as eating and breathing. The day people stop interacting is the day this “bubble” will burst.
The following video is an interview with 13 CEO’s of web 2.0 companies, answering the question posed at the beginning of this post.