Creating a website is like adopting a pet: if you don’t regularly care for it, it may come back to bite you.
On the flipside, if you take care of your website, it will help take care of you. A well-managed website can be an incredible asset, bringing you plenty of new leads and keep your existing customers satisfied. Here are some tips for website management:
Make sure you visit your own website regularly and make sure everything is working properly. How does your website look on your phone? Are your links are working properly? If you’ve linked to other websites, you run the risk of broken links if the person you’re linking to removes a page, for example.
How’s your blog looking lately? An outdated blog can make your website look neglected. Keeping your blog up-to-date is an important part of website management. f you are going to have a blog, commit to posting something regularly — it doesn’t need to be long-winded but it should be current and relevant. Think about a question your customers may ask, and create a blog article around that question. The search engines look for fresh content, and will rank sites higher that regularly contribute high-quality work to the web.
Freshen up with keywords. Is your website buried in the the search engine page results? Search engines may have trouble finding you and ranking your company among the best if they can’t figure out who you are. Make sure to use relevant keywords (the words that your potential customers are typing into their browser to find you.) If you don’t know which keywords to use, scope out Google Trends.
Evaluate. Website management is easier with a free evaluation tool such as Google Analytics, you can see how many people are on your site at the moment, which pages are most popular, which links they are clicking and what terms they’re searching on. You can also link Google Analytics to your Google Adwords account. For step-by-step instructions, read the following article Get Started With Analytics.