A New Year, a New Business Strategy

By Angela Stringfellow. Angela Stringfellow is social media strategist and marketing communications consultant.

With the start of a new year, take a moment to step back and look at how you manage your staff.

It’s 2012, and we haven’t all been killed (take that, Mayans!). But if that 2012 apocalypse does end up happening, wouldn’t you like to be remembered fondly?

New Year’s resolutions are not just for losing weight or giving up smoking—they’re about making all sorts of changes for the better. The clichés about starting fresh and starting over have their place in business, too.

For the micromanager:

apocalypse 2012 are you prepared

The mayans predicted it, so it must be inevitable. Right? Right? Flickr/Thierry Ehrmann

This is an ideal time to examine your often destructive method of management and turn around morale within the company.  

If you’re a micromanager, you probably know it. You’ve heard the whispers behind your back, but you just don’t know how to go from a dictator to a leader.

In 2012, vow to create a more cohesive working environment, one built upon mutual respect instead of fear. Think about managers you’ve had in the past. Who was more influential: the one who watched over your every move or the person who gave you an opportunity to grow?

Across all business styles there are opportunities to reflect and make changes. Even the most effective and positive business owner or manager can find ways to make the work place more functional. 

Probably the simplest and easiest way to create a more productive culture is to provide positive reinforcements for your team. A pat on the back, a moment of recognition, or the all mighty ice cream social goes a long way.   

For the HR pointer:

You know, that HR person who doesn’t know much more than the average employee about the company’s benefits programs. Seeing your reflection in the mirror? Then do yourself and your employees a favor and learn the business inside and out.

Be a valuable resource to those you serve, not simply a person who points to a website or a phone number when questions arise. If a young professional asks about maternity leave or medical time, get them answers, and make sure they’re the right ones.

It may seem like wasted effort learning the ins and outs of the various programs when, really, you can just point to a website. But fluent knowledge helps position you as a strategic resource within the company, instead of an administrative filer of forms. Perhaps corporate handles most of the benefits issues; that doesn’t mean you can pass the buck to them each and every time. 

If you already work to provide your employees with accurate and vital information, pledge to continue doing this. Keep them informed about any news they need, and hire talent that enhances the company culture.

As you reflect back on 2011, remember that it’s never too late to make positive changes in 2012! Even if the end of the world is coming, you may still have a few more months to make a difference! 


Get a fresh start with a fresh approach to human resource management. See how TribeHR builds a culture of success.


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