89% of journalists use blogs to research stories

‘Where do stories come from?’ asks an article on Media Post.   While previous research showed that online media only accounts for 4% of what you might call ‘new news’, journalists definitely do use it to supplement and build on stories and find out additional information.

A study by George Washington University and Cision found that 89% of journalists turn to blogs for research, 65% to social media sites like Facebook, 52% to Twitter.   And Wikipedia?  Over 6/10 (61%) consult it.

Overall 55% of journalists thought that social media was either somewhat or very important.   However, at the same time 84% said it was ’slightly less’ or ‘much less’ reliable than traditional media.

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