If you want to move to a more nimble, recurring revenue model, or even if you just want to enjoy deeper relationships with the people you serve, here are five things you can do.
Robbie Kellman Baxter is a bestselling author, speaker and consultant with more than 20 years of experience providing strategic business advice to major organizations including Netflix, the Wall Street Journal and Electronic Arts. In the past ten years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Her first book, The Membership Economy was an international best seller. Her new book, The Forever Transaction, was released in April 2020. It has been described as a true game-changertaking readers through every step of the subscription business process—from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. For more information about Robbie go to https://www.robbiekellmanbaxter.com.