The following is a guest piece from former Microsoft President and Chief Xbox Officer, Robbie Bach.
As someone who absolutely loves sports, I follow the fortunes of various teams and often wonder what makes some more successful than others. Certainly, there are times where it is all about certain players and their transcendent ability to carry the team – Michael Jordan made the Chicago Bulls and they have never been the same since he left.
The more common case, however, is that someone (the coach, general manager, or owner) plays a strong role in consciously and consistently putting together the right players, coaches, and front office that form a cohesive, effective unit. In recent memory, the New England Patriots, Green Bay Packers, San Antonio Spurs, and St. Louis Cardinals all come to mind as teams that were built to last in this manner.
The same set of ideas applies to other organizations, whether they are in the business, non-profit, or government arena. In my new book “Xbox Revisited: A Game Plan for Corporate and Civic Renewal”, I explore the challenges we faced building the Xbox business and then apply those lessons to our civic organizations.
From that analysis and my 22+ years at Microsoft, here are a few things I’ve learned on the subject of “building the right team”:
1. Build to the Culture
People’s first instincts are to hire people with the skills necessary to perform a role, and that is fine as an initial criteria. The more important, decisive question is whether they will fit in the culture you want for your team.
A big portion of the early challenges we had on the Xbox project related to a United Nations of cultures that did not mesh well into a team. This was not just about people figuratively speaking a different language – that was only part of the challenge.
Cultural fit means matching people together AND matching people to the situation and organization itself. Some people have the right constitution to work in a start-up environment, others require the increased structure that comes with an established company while still others are better suited to a non-profit or government setting.
Team building is certainly about finding the right cultural match between individuals and the organization.
2. Strategy and Execution
Microsoft always had the tendency to hire the “best and the brightest” which meant that most meetings had an overflow of IQ in the room. Smart individuals were certainly valuable assets, in particular in a company that was built on the creation of intellectual property.
But bright ideas are an incomplete recipe for a successful project – you also need team members who have functional expertise and know how to complete tasks.
This ability to execute on a plan is an essential, but often undervalued, part of achieving results in any organization. Great execution can elevate a flawed plan; at the same time, poor operational capabilities can easily sink a great set of ideas.
3. Fill Your Blind Spots
Great leaders utilize their strengths to great effect, but they also understand areas where they need help from others.
I led the creation of the Xbox business as Chief Xbox Officer for Microsoft, but I was far from the ideal candidate for that job. Because I lacked a technical background and was not a video game player, I needed to surround myself with people who counterbalanced my shortcomings with unique skillsets.
The real magic for me as a leader was understanding how to shape our strategy and operational plans by integrating ideas from others and empowering them to bring those concepts to life.
I nearly drove the team straight into the ground in the first three years of the project trying to make all of the decisions myself – and the team only hit its stride when I learned to rely on others more effectively.
4. Diversity Matters
I’m sure this comes across as a politically correct slogan initiated by someone in the Human Resources Department, but that completely misses the point. Diversity in race, culture, gender, educational background, and many other parameters is a matter of good business management.
Planning for the second version of Xbox – a product which needed to reach a larger and broader audience – raised an important question: can a collection of white, male, hard core gamers build an entertainment system for the masses?
The short answer is “sort of” which is completely unacceptable. A more diverse team likely would have done much better.
5. Follow Kenny Rogers
No matter how good you are at recruiting, interviewing, and on-boarding, you inevitably will hire some people who don’t have exactly the right skills, don’t mesh with the rest of the team, or don’t initially perform the way you expected. This situation creates Kenny Roger’s proverbial gambling dilemma of “knowing when to hold ’em and when to fold ’em”.
During our Xbox journey, I hired a number of direct reports and second level managers whose roles were critical to our success, and they all had flaws. My task as a leader was to determine who could be developed into star performers, who could be slotted into positions that fit their skills better, and who needed to be cut loose.
One of my own flaws was generally erring on the side of “developing people to make it work” which was a noble but often misguided approach. I needed to learn to make the hold ’em/fold ’em call much earlier in the process.
Every General Manager of a sports franchise will tell you that building a great team is far from a science. People are not equations that can somehow be magically balanced to reach the perfect equilibrium.
As individuals we are all a bit unpredictable, and when you add the complexities associated with team interactions and the serendipitous nature of market environments, you end up with a very dynamic system.
As leaders and team builders – as the General Managers of business and civic organizations – our job is to constantly re-balance the components of the team to optimize in the best way possible. That is why most great leaders spend the majority of their time on the art of people management.
Robbie Bach, author of “Xbox Revisited: A Game Plan for Corporate and Civil Renewal”, joined Microsoft in 1988 and over the next twenty-two years worked in various marketing, general management, and business leadership roles, including working on the successful launch and expansion of Microsoft Office.
As Chief Xbox Officer, he led the creation and development of the Xbox business, including the launch of the Xbox and the highly popular successor product, Xbox 360. He retired from Microsoft in 2010 as the President of the Entertainment and Devices Division.
Robbie currently serves on the national board of governors for the Boys and Girls Clubs of America, in addition to being a board member of the United States Olympic Committee, Sonos Inc, Brooks Running Clubs, the Space Needle Inc., and local chapters of Boys and Girls Clubs and Year Up. To learn more about Robbie, visit his website, robbiebach.com. You can also follow him on Twitter.
© 2015 Robbie Bach, author of Xbox Revisited: A Game Plan for Corporate and Civil Renewal.
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