Back in my corporate days, one executive attempted to change the culture of his organization. The culture, typical of the Midwest at the time, was generally easy-going and risk-averse. The well-meaning executive used the phrase “fire in your belly” to attempt to paint a picture of the results he was looking for. He meant that he wanted people to take more risks — to be advocates for change — but this wasn’t clear. Many thought he had indigestion and wanted to prescribe Tums.