2022 Top HR Product iCIMS: Marketing Automation

What it is: Amplify your sourcing and engagement efforts with sophisticated lead scoring and conditional, behavior-based campaign personalization to address your toughest talent and recruiting challenges. iCIMS Marketing Automation redefines recruitment marketing by helping recruiting teams adapt to the age of the candidate. By serving up content at the right time in their job search, talent teams can tell which candidates are cold, warm and hire-ready based on real-time changes in candidates’ clicks, browser history, preferences and interest levels. Candidates receive unique, personalized experiences, easily connecting them to best-fit roles, and hiring teams get improved efficiency by reengaging existing databases, delivering more at scale.

Why we like it: We liked the advanced capability to track and score candidate interest in a company or a role. The workflow-builder capability was powerful as well. With engagement scoring that can assess candidates based on how and where they engaged with a company career site and content and then create scores so recruiters can add them to the right campaigns, we thought this was an innovative solution to help organizations with their hiring challenges.

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